Season pulse
Episodes
14 episodes
South Africa
Lord Sugar kicks off the new series with a task like no other. Sixteen candidates are sent to South Africa to set up wine and safari tours.
Ice Lollies
The teams are challenged to create, manufacture and sell their own ranges of ice lollies.
Toys
The teams are sent back to school as Lord Sugar reveals that for this week’s task they will be creating a toy for 6-8-year-olds.
Electric Bikes
Lord Sugar summons the candidates to the London Transport Museum, where they learn that this week’s task is to create and sell their own range of electric bikes.
Oxford and Cambridge Discount Buying
Lord Sugar sends the candidates to the historic university cities of Oxford and Cambridge, where they will attempt to procure nine items that are associated with both places.
Theme Park
Lord Sugar challenges the candidates to create and market a new rollercoaster.
Finland Advertising
The candidates must create an advertising campaign to persuade UK tourists to visit Finland. Finland is known as a winter destination, but this campaign must entice us to visit during the summer.
Steam Train
The teams host a corporate away day onboard the iconic Belmond British Pullman train.
Music Managers
Lord Sugar challenges the candidates to act as talent managers. They must audition unsigned musicians, choose which one to represent, then head to a studio to create a remix of one of their tracks.
Perfume
Lord Sugar asks the candidates to don their lab coats and goggles as he challenges them to create and sell their own perfume.
The Final Five
The five remaining candidates are put under the microscope, revealing the real people behind the business wear.
Interviews
The final five candidates go head to head with Lord Sugar's advisors as they present their business plans and face the bigwigs' scrutiny.
Why I Fired Them
With the final just days away and Lord Sugar on the cusp of choosing his new business partner, we look back on the candidates who fell before the final hurdle.
The Final
To convince Lord Sugar they’re worthy of his cash, the last two candidates must now launch their businesses, with a little help from some of those who were fired.